Thursday, April 15, 2010

It is all about you know who?

I am going to spend all my Bar-Mitzvah money on........

When the fiasco first appeared on the news scene it looked benign and typical Hollywood "he said, she said" tabloid fodder. It went back back and forth several times but Jon and Kate Gosselin of Jon and Kate plus eight fame stayed in the news for weeks on with no end. Eventually it was easy to figure out why. As soon as the news came out of Jon meeting with his Rabbi, it all fell in place. Jon is, after all Jewish and it only makes sense for him to be in the news.

Creating a buzz is an old marketing tool that has been used for years. Some companies have taken it to the limit and they are really good at creating buzz. Although the buzz about Jon and Kate existed long before the messy breakup, the technique is used all around. Way back when, starting with Bob Dylan, and later Carly Simon, Paul Simon, Art Garfunkel, Bruce Springsteen, and of late, Starbucks, Facebook, Sarah Silverman, and the latest "sensations" the Jonas Brothers. Many other faces that are household names hold the same distinction. Having affiliation with certain religious group pays off big. Just ask Laura Shlessinger, the uber obnoxious radio, and later TV psychologist that spewed venom at her listeners majority of the time. Free and gratuitous press creating a buzz, fame, popularity and money streams.
Bob Dylan's original work sucked. It may have had some folksy appeal but musically speaking it was less than mediocre. Fame and notoriety followed never the less. Creating a buzz such as for Starbucks where so much of it is free helps in the long run but all of that is reserved for select few.

In the entertainment industry the kids in the movies only talk about getting their bar-mitzvah money back. They talk about spending it, saving it, or whatever else you can do with the money. It is always Bar-mitzvah money.

So what does it matter. It creates the role models for others to follow. Have you ever seen a role model for Christian kid, perhaps? Of course the only role models for the Muslim kids are growing up as suicide bomber or some such thing. Remember Babel with Brad Pitt.
Unfortunately this happens at the exclusion of all others. Roles are created. Remember Adam Sandler? It started with "stupid" roles and he has matured into something some people can actually tolerate now. So who is taking his place now that he has moved on from the "stupid" roles to more tolerable roles except for Zohan? Somebody else has to fill up that space, right? Jon Heder of course will be the next Adam Sandler.

It is a matter of giving people the opportunity. Only the select few get the opportunity. Is it always matter of being at the right place at the right time? Not really. Does it take hard work? Of course it does but given the opportunity, many WILL do the hard work required to be the next star. Is the exclusivity by design? It sure looks that way based on the extensive review of what goes in the news, how it's portrayed, and what stays out. It also depends on.... you guess it, the buzz and the after buzz which is all reserved for people that belong to the same certain religion.

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